2020
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WEB DESIGN
PROTOTYPING
BRAND IDENTITY
Made in InVision Studio
Sneakpeeks is a fictional traveling exhibition presenting the latest, most influential, and rarest high-end footwear.
DESIGN CHALLENGE:
Create an event concept, then brand it. Plan and design a website that both promotes and provides information about the event.
visual identity
Logo Marks
COLOR
I chose a bright palette with contrasting hues to enhance the theme of a "pop-up" show. I then added lighter tints of the original colors so that I could create gradient maps with them for my image treatment. I also created solid gradients to be used as elements on the sneakpeeks website.
IMAGE TREATMENT
I wanted to be able to use found images on my site to display examples of what shoes would be in the show, but also keep them within my brand identity. I decided to overlay them with inverted gradient maps from my color palette, so that it would only give a "sneakpeek" of the shoes.
TYPOGRAPHY
site planning
Lo-Fi Wireframe Click Through
Final Screens
Prototype Click-Through
